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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
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About the Author
Edward Werz is the author of the very successful Letters That Sell and former executive vice president of Ascher-Gallant Publishing. Sally Germain is editorial director for the Bureau for At-Risk Youth.
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Product details
Paperback: 160 pages
Publisher: McGraw-Hill Education; 1 edition (June 11, 1998)
Language: English
ISBN-10: 0809229773
ISBN-13: 978-0809229772
Product Dimensions:
8.5 x 0.4 x 8.7 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
88 customer reviews
Amazon Best Sellers Rank:
#67,961 in Books (See Top 100 in Books)
A must if you your job involves marketing and selling. This book is very handy and always on my desk. I refer to it several times a day for help and inspiration for selling phrases. This book saves you hours from having to search on the internet because the words and subjects are grouped together. Since using this book I have received many compliments on my writing style and descriptions of products. Highly recommended.I hope that you have found my opinion to be helpful with your decision process to purchase this item. If this is the case, and where Amazon asks if this review helpful, please click "yes". Thank you!
This book was published in 1998 and couldn't be more current for today's marketing oriented world! Today anyone can have a website, can sell something, and millions who never were retailers are now. What makes your product stand out amongst all others is high quality copy writing and this book Phrases That Sell couldn't be more useful. The more I look at the book, the more inspired I am to write killer copy, powerful headlines, lines that call for action. This book is not only timeless, it's super timely. It's a real reference book that you'll actually use. I'm totally sold!
I've had this for some time, finally getting around to writing a review.Found it very useful for writing marketing emails, when I can't think of the right word, or to get ideas for different words and phrases. Same goes for writing sales copy and lord knows I could use some help in that department.I like how the book is broken down into sections, making it much easier to find what I need. Well worth the price and something I refer to often. Would buy again.
If you've ever had a deadline looming large over the horizon while your headline ideas have shut down, well ... me too. Phrases That Sell can give you just the right amount of inspiration to start thinking creatively and writing effectively under pressure again. You'll find hundreds of short phrases and keywords arranged into lists and separated into useful categories based on target audience or reader, the product or service you need to promote, and the emotion, need or benefit that you hope to appeal to . For instance, if you need an idea to sell a beauty product or sale-sy words for a product that's beautiful, you're sure to find it in this book. Take it with you on your next coffee break - it takes about that long to read. Keep it always at the farthest corner of your desk so you won't be tempted to reach for it often, but when you have that truly desperate moment - be honest, we all have them! - Phrases That Sell is indispensable!
This is the sequel to Words that Sell. And like most sequels, there's a bit of fluff in it. I gave it a 3 stars instead of a 4 or 5 because the first few chapters are about copywriting and several pages towards the end are single keywords, not phrases as the title indicates. Chapters that actually have selling phrases in them are good--I found many useful phrases that I can use. If you need a handy reference to get your mental juices flowing, its worth buying.
I love language books. Dictionaries. Thesauri. Quotation collections. And collections of words and phrases. I love 'em all. Some are better than others of course. "Phrases That Sell" is a bit on the weak side as these things go. For some reason, the authors try to include short courses on copy and slogan writing. Utter beginners hoping for magic formulas for success might find these things interesting, even helpful. But there's really not much actual information on these two topics that you can cram in less than 30 pages. The quality of the advice is of dubious value. For example do you really need to be told that "[e]very time you create an advertisement or promotion, you have the opportunity to build recognition for your company and product by plugging your corporate or brand name." Uh, why would you create an ad or promotion if not to promote your company? This kind of stuff is just filler, a kind of silly attempt to add value. Practically any list of words or phrases will be helpful to a writer. Just seeing them is enough to start thoughts and associations flowing. However, the phrases here are not, on the whole, well chosen. Many are mediocre and on top of that, old as the hills. The combination is not helpful. Some are so familiar as to be clichés: "younger than springtime" and "you're never too old". Poor writing remains poor writing forever: "it's very sturdy" was hardly inspired copy when it was first written decades ago and it has not gained strength with age. With all those criticisms (and a dozen more that I won't bore you with), why do I suggest considering adding this book to your word kit? Because as hackneyed as some of the phrases are, there are still some thought starters in here. This is not a "must have" book, but for a few dollars, it might come in handy one day.Jerry
Great book and is has been a go to when writing description of my products. Would highly recommend.
I like it in general but I didn't find it useful for my sales email writing. The phrases are somehow old and overused. I also wanted to suggest the writer to edit this book in its next publishing and change the organization of the sections.
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